The Trick to Money is Having Some by Stuart Wilde

Author:Stuart Wilde
Language: eng
Format: epub, pdf
Tags: book, book
Publisher: Hay House, Inc.
Published: 1995-02-01T00:00:00+00:00

8

Originality:The Recipe

for Easy Money

As you think in terms of what you are going to sell ’em, I think we ought to discuss originality for a moment, for it is your recipe for easy money. Very little out there is original, yet if people find something truly unusual—providing it works okay— they flock to be a part of it. Look at Disneyland. There are theme parks all over the world, but Disneyland stands out. People travel thousands of miles just to spend a few hours there.

Have you ever noticed that many things are not built for the convenience of the user? It seems that often people’s needs are irrelevant to the manufacturer’s design decisions. For example, how often have you seen a bath faucet that you can operate with your feet? It stands to reason that you are not going to want to get out of a warm bath to reach the other end to turn off the tap. Yet somehow, almost every bath in the world has a nobbly little handle that’s awkward to operate and miles away. It’s hard enough to turn the knob with a soapy hand, but with your feet, forget it. A contortionist would have trouble. The first guy who comes up with a foot-operated bath faucet will be an instant millionaire.

When I look at things that don’t work too well, it excites me. I see the glimmer of easy money. Over the last few years, I have flown around a lot. The equivalent of 83 times ’round the world. I have noticed that airlines are packed with examples of things that don’t emotionally work for the customer.

The point about flying is that the customer doesn’t give a damn whom he or she flies with, providing they get there. The problem is that many of the airlines nowadays are tossing the customers out at sea or banging them into the tarmac. PR-wise this goes down like a brick balloon. When I get on a plane that’s oily and dirty, it creates instant concern. For my mind naturally wonders if all the bits and bobs are working. Continental Airlines in the U.S. is a good example of this. For some reason that I don’t understand, they oil their aircraft before each day’s commerce. With so much oil external to the craft, it naturally makes one wonder if there is any in the engine. What would it take to wash those planes once a week? Not much. How many customers do the airlines lose because folk take poorly to flying in a garbage bag?

Another thing I noticed about Continental Airlines is that they have the word CACA stamped on their silverware. No doubt the logo stands for something logical like “Continental Airlines Catering Administration” or whatever. However, caca to most people means “shit.” I’d love to meet the genius at Continental who’s getting $100,000 a year to print caca on the spoons!

Anyway, once comfortably crammed into your seat, the next performance is the hostess’s safety routine. The sight of that young lady waving that plastic card rattles me enormously.

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